Limitations and Challenges
This is going to be a study of traditional multiple media forms, but differently from usual cross-media projects, it will require to bring in the skills and metrics that to plan for the extended reach of the campaign. There is little academic research on this particular field – the use of transmedia in social marketing, and the dissertation is going to be based on secondary research from the similar fields of study on transmedia planning in general. Although, I can neither be sure of the project outcome, nor guarantee the success, the findings of my practice led research through transmedia as an alternate method for anti-smoking campaigns is going to be the major substance for interpretation and final assumptions.