Practical Project
My practical component of my practice-led dissertation will be a transmedia campaign, which combines:
I pursue to fulfill all of those above-mentioned elements for this transmedia campaign. First of all, I intend to invite 5 people (volunteers) who want to stop smoking and participate in my project. Before the whole challenge starts, I will go to take interviews with each of them individually about their personal expectations and main reasons why they are willing to quit. Each of them will have their own web-diaries where they will be able to register their daily/weekly video logs. The purpose of such diaries is to get a public support by placing the link on their personal social-networking sites such as Facebook or Twitter. After every single video-log they will receive a support from their friends and followers as well as their fellow participants, who will share their own experiences.
Eventually, the background material of this 2-3 months challenge will be combined into an interactive documentary. Each participant of this project will be tagged in the film by using WireWAXX tool, which enables viewers to watch the video and play around with clicking on characters, on items in the frame and follow him/her throughout the film. They will be able to find a short introduction about each participant, see their images, this follow external links to their web-diaries, enter their Facebook profiles, send them emails and engage into similar interaction (asking their advices and following their strategies of giving up smoking). Unlike simple 'hotspots', WireWAXX follows (or tracks) the person throughout the scene and creates a fluid and natural user experience for both adding tags and interacting with them. Moreover, thanks to WireWAXX that documentary film will be shared and embedded across social media, websites and blogs. The process will not stop there – consumers will be given permission and tools to model their own experience, mash it up and add their own spin to this story.
As one might expect, the main goal of this practice-led project would be 100% success of all the participants in this experiment. Being realistic, I do realize that it’s hardly possible. Anyway, apart from this, there is another side of this transmedia campaign, which is as much important – is delivering the message across multiple forms of media with each element making distinctive contribution to follower’s understanding and perception towards this social issue. The message which is meant to be transferred throughout the campaign sounds like this – ‘SMOKING IS NOT COOL ANYMORE. I WANT TO QUIT AND I NEED YOUR SUPPORT’. After posting their logs and message on social networking sites, participants will automatically attract the attention of their online community. One of the opportunities using digital media provides is that content is easily replicable across platforms, and will be spread naturally to the extent the communities of that platform see suitable.
In a transmedia story, you are immersed in the plotline as you get to know the characters and their world from many different angles. Often, transmedia stories are told in real-time, with the characters posting to their Twitter accounts, writing blog posts and creating YouTube videos. They may come to feel like friends, especially if the audience is encouraged to interact with the characters. This type of immersive experience can make a strong impression on knowledge, attitudes and perceptions of social norms, and can motivate action like giving up smoking.
- Interactive documentary;
- Web-diaries;
- Video postings
- Social networking;
- Animated infographics;
- Final website.
I pursue to fulfill all of those above-mentioned elements for this transmedia campaign. First of all, I intend to invite 5 people (volunteers) who want to stop smoking and participate in my project. Before the whole challenge starts, I will go to take interviews with each of them individually about their personal expectations and main reasons why they are willing to quit. Each of them will have their own web-diaries where they will be able to register their daily/weekly video logs. The purpose of such diaries is to get a public support by placing the link on their personal social-networking sites such as Facebook or Twitter. After every single video-log they will receive a support from their friends and followers as well as their fellow participants, who will share their own experiences.
Eventually, the background material of this 2-3 months challenge will be combined into an interactive documentary. Each participant of this project will be tagged in the film by using WireWAXX tool, which enables viewers to watch the video and play around with clicking on characters, on items in the frame and follow him/her throughout the film. They will be able to find a short introduction about each participant, see their images, this follow external links to their web-diaries, enter their Facebook profiles, send them emails and engage into similar interaction (asking their advices and following their strategies of giving up smoking). Unlike simple 'hotspots', WireWAXX follows (or tracks) the person throughout the scene and creates a fluid and natural user experience for both adding tags and interacting with them. Moreover, thanks to WireWAXX that documentary film will be shared and embedded across social media, websites and blogs. The process will not stop there – consumers will be given permission and tools to model their own experience, mash it up and add their own spin to this story.
As one might expect, the main goal of this practice-led project would be 100% success of all the participants in this experiment. Being realistic, I do realize that it’s hardly possible. Anyway, apart from this, there is another side of this transmedia campaign, which is as much important – is delivering the message across multiple forms of media with each element making distinctive contribution to follower’s understanding and perception towards this social issue. The message which is meant to be transferred throughout the campaign sounds like this – ‘SMOKING IS NOT COOL ANYMORE. I WANT TO QUIT AND I NEED YOUR SUPPORT’. After posting their logs and message on social networking sites, participants will automatically attract the attention of their online community. One of the opportunities using digital media provides is that content is easily replicable across platforms, and will be spread naturally to the extent the communities of that platform see suitable.
In a transmedia story, you are immersed in the plotline as you get to know the characters and their world from many different angles. Often, transmedia stories are told in real-time, with the characters posting to their Twitter accounts, writing blog posts and creating YouTube videos. They may come to feel like friends, especially if the audience is encouraged to interact with the characters. This type of immersive experience can make a strong impression on knowledge, attitudes and perceptions of social norms, and can motivate action like giving up smoking.